MTV (originally an initialism of Music Television) is an American cable channel, launched on August 1, 1981. Based in New York City, it serves as the flagship property of the ViacomCBS Domestic Media Networks division of ViacomCBS, also headquartered in New York City. MTV was originally first tested on December 1, 1977 as Sight on Sound, but was officially launched in 1981, and originally aired music videos as guided by television personalities known as "video jockeys" (VJs), but in the years since its inception, the network significantly toned down its focus on music in favor of original reality programming targeting youths and young adults.
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